Superstar Mahesh had started records hunt well in advance to the release of his next, 1 – Nenokkadine. The Karnataka rights of the movie fetched a whopping 4.5 Crore. RNR films bagged the rights paying the highest price for any Telugu movie till date. The movie shooting is going on at brisk pace and 2014 Sankranthi release is being planned.
Mahesh Babu’s son, Gautam will be making his filmy debut as child artist in this movie. Kriti Sanon, a newcomer is making her debut with this film. Anil Sunkara, Ram Achanta and Gopi Achanta are producing the cinema under 14 Reels Entertainment banner. Devi Sri Prasad is composing the music, his first time for a Mahesh Babu movie.
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