Secret behind '1' title

Prince Mahesh Babu's 1-Nenokkadine is expected to erase all records created by Power Star Pawan Kalyan's Attarintiki Daaredi by Tollywood film analysts. Many feel that Mahesh will reach the 100crs club easily. This is predicted with Eros International in a daring move owning the exclusive rights of the film 1 for a whopping sum of Rs 72 crs. 

Film is readying for super sonic strike on Jan 10th during Sankranthi. In the meantime Mahesh revealed the secret behind 1 title. He said film was not named '1' to signify or send signals that he is no 1 in the industry. He said the film's storyline suited it to be named 1 and expressed confidence that after coming out of theaters everyone will agree with the title. 

He ended saying after considering lot of titles filmmakers named it as 1 and he is not out to prove as 1 in the industry. He said film was shot in London for one and half months and expressed the film will be a trend setter with its action sequences. 

Film stars Kriti Sannon under the direction of Sukumar. Devi Sri Prasad is the music director.